Miele Appliance Awards

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Miele Appliance Awards

Miele Dishwashers Rated #1 By Interior Designers

Princeton, New Jersey – March 2004 – Conde’ Nast Publication, House & Garden Magazine, has just named Miele to be the #1 dishwasher in their coveted The Best on the Best 2004 survey. After polling the nation’s top interior designers for their secrets and advice on the top products, Miele dishwashers came out on top, over all domestic and imported brands like Asko, Bosch, Dacor, Fisher & Pakel and Kitchen Aid. House & Garden will feature comprehensive editorial on the winning brands in the publication’s May 2004 issue. In a similar survey of top kitchen designers, New Jersey Life Magazine will also award Miele for the best dishwasher and wall oven.

Stated House & Garden, “The fully integrated dishwashers in Miele’s Incognito series are easy to operate – there’s only one button to push – and blissfully quiet.” Miele was also recognized for being among the best wall ovens in that category.

“We are honored to receive this prestigious recognition by House & Garden and most importantly from the design community itself,” stated Nick Ord, President and CEO of Miele, Inc. “It’s a testament to our corporate motto, Immer Besser (Forever Better), as well as to the high performance, innovative design and enduring quality of Miele products.” On hand at the March 29th award ceremony, Paul McCormack, Marketing Manager for Miele, Inc. humbly stated that “to receive this award on the eve of Miele’s 75th anniversary of dishwasher production is phenomenal validation from a key target audience…the nation’s top designers. On behalf of our Chairman, Mr. Rudolf Miele, I thank you”.

The Best on the Best is a landmark survey of the nation’s top interior designers in an effort to ascertain the design community’s preferred brands and products across a broad range of home design categories. A ten-page questionnaire went to leading design professionals nationwide. The questionnaire covered 12 major design categories and 72 sub-categories. Questions were open-ended, enabling respondents to make their choices without prompting. Hundreds of designers replied to the survey - an extraordinary response given the survey’s length and breadth. An independent market research firm tabulated the survey results.

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Miele: The Most Trusted Brand

Gütersloh, Germany & Princeton, NJ – June 30, 2003 – For the second year in a row, European consumers named Miele the "Most Trusted Brand" in kitchen appliances.

Reader’s Digest surveyed nearly 28,000 people from 18 European countries collecting data for its 2003 European Trusted Brands Survey. Each respondent was asked to name the brand he or she trusted the most in 30 product categories. The result - one of the largest and widest-ranging consumer surveys ever undertaken in Europe.

Participants were instructed to rate brands in terms of quality, value for money, image and understanding of customer needs. “Given the evaluation criteria, it was no wonder that Miele earned the title of 'Most Trusted Brand',” stated Nick Ord, President of Miele's U.S. subsidiary. “For over a century, Miele has been dedicated to providing innovative products, superior performance, responsive service and the highest level of customer service.”

Clearly illustrated is the extent to which consumers rely on brand reputation when purchasing a product. In fact, 71% of all respondents stated it was “extremely likely” that they would consider buying a brand, which they had never tried if it carried the "Most Trusted Brand" logo.

For more information regarding The Most Trusted Brand, visit www.trustedbrands.de.

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